DIGITAL STRATEGY CASE STUDIES
Strategy in Practice
Digital communications work best when various parts work together.
Revise and Rewrite Editorial LLC helps organizations make more strategic use of websites, social media, digital content, audience data, and other communications channels to support broader organizational goals.
These selected engagements show two different kinds of work: long-term digital strategy and audience growth for an established organization, and digital planning and capacity-building for a new nonprofit.
CASE STUDY 1
Large Faith-Based Organization
Building a coordinated digital presence and expanding organic audience reach
Philadelphia, Pennsylvania | April 2022 to Present
THE CONTEXT
This faith-based organization already had established audiences across several digital platforms. The opportunity was to strengthen how those channels worked together, expand audience reach, and make more intentional use of digital media to support worship, events, ministry communications, and the broader life of the organization.
THE STRATEGIC APPROACH
Rather than treating each social platform as another place to post the same material, the work has focused on the role each channel plays within the larger communications strategy.
Content, timing, format, live coverage, audience behavior, organizational priorities, and platform performance all inform what is published and where. Channel decisions are based on audience fit and organizational goals rather than the assumption that the organization must participate everywhere.
AUDIENCE GROWTH
8,800 → 35,300+
Organic audience growth
YOUTUBE
10,000 → 26,100+
Subscriber growth
THREADS
0 → 7,200+
Audience built from launch
PAID MEDIA
$0
Growth achieved organically
Audience figures current as of September 2026.
PERFORMANCE IN CONTEXT
Socialinsider’s 2026 Instagram benchmark report found that accounts with 10,000–50,000 followers averaged 2,460 views per Reel and 4,275 views per carousel. This organization falls within that account-size range. Two to three posts per week commonly generate 40,000–70,000 views, with repeated six-figure results. In 2026, a sermon Reel generated 184,019 views, about 75 times the benchmark average for Reels, while a carousel generated 122,409 views, about 29 times the benchmark average, and 274 saves compared with an average of 8 saves for similarly sized accounts
Benchmark source: Socialinsider, 2026 Instagram Organic Benchmarks. Benchmark figures for 10,000–50,000-follower accounts are based on 2025 performance data. Enon examples shown here are selected documented posts, not an account-wide average.
WHAT I LEAD
- Digital communications and audience growth strategy
- Content planning and cross-platform publishing
- Instagram, Facebook, YouTube, and Threads strategy
- Live and event-based digital communications
- Platform-specific content development
- Analytics and performance-based adjustments
- Coordination around organizational events and priorities
- Launch and development of new digital channels
WHAT CHANGED
The work created a more intentional rhythm for planning, publishing, adapting content for different platforms, supporting major events, and using performance information to guide future decisions.
The result is not simply a larger social following. It is a digital communications approach in which individual channels serve different purposes while supporting the same organization.
STRATEGIC PRINCIPLE
The goal is not to be everywhere.
The goal is to choose the right channels, understand what each one is best suited to do, and use them together in support of the organization’s digital media priorities.
CASE STUDY 2
Integrate for Good
Building a digital communications foundation for a new nonprofit
Montgomery County, Pennsylvania | June 2019
THE CONTEXT
Integrate for Good was a newly established nonprofit working to build awareness of its mission, connect with supporters and volunteers, strengthen community partnerships, and establish its digital presence.
At this stage, the organization was not simply deciding what to post on social media. It was determining how its website, search visibility, content, and social channels could work together to support a growing organization.
THE CHALLENGE
The organization had meaningful programs, community activity, and a strong mission, but its digital presence was still taking shape.
Leadership needed practical guidance about where to focus, how to communicate the organization’s work more clearly online, which digital opportunities were worth pursuing, and how to continue the work internally.
WHAT I ASSESSED
WEBSITE & SEARCH VISIBILITY
Reviewed website structure, SEO, keywords, search opportunities, messaging, and discoverability.
DIGITAL MESSAGING
Identified areas where website language could be clearer, more specific, and easier for prospective supporters to understand and find through search.
SOCIAL MEDIA PRESENCE
Reviewed existing channels and considered how different platforms could support awareness, education, events, volunteerism, and community engagement.
CONTENT OPPORTUNITIES
Developed ideas for educational, mission-driven, search-informed, and audience-focused content.
THE PROCESS
01
ASSESS
02
PRIORITIZE
03
PLAN
04
EQUIP
WHAT I DEVELOPED
Digital Communications Strategy
Recommendations connecting website, search, content, and social communications to organizational goals.
SEO & Website Guidance
Keyword research and specific recommendations for improving website language, headings, content, and search visibility.
Content Direction
Blogging recommendations, topic development, audience-focused content ideas, and ways to use digital content to explain the organization’s mission and impact.
Platform Training
Practical training materials and guidance designed to help leadership use digital platforms more effectively.
Implementation Tools
An actionable plan that translated recommendations into work the organization could begin carrying out internally.
WHAT THE ENGAGEMENT ESTABLISHED
The engagement gave a new nonprofit a clearer framework for thinking about its digital presence as a whole rather than as a collection of unrelated platforms.
✓ Documented digital presence assessment
✓ Prioritized recommendations
✓ Website and search guidance
✓ Framework for social and content decisions
✓ Training and implementation resources
Integrate for Good was in its early stages at the time of the engagement and continues its work today.
STRATEGIC PRINCIPLE
A strong digital foundation starts with clear priorities.
For a new organization, the goal is not to do everything at once. It is to understand the opportunities, decide what matters most, and create a practical path the organization can continue to build on.
Engagement note: This was a short-term digital strategy and training engagement completed in June 2019. Integrate for Good was in its early stages at the time, and long-term performance data was not collected as part of the engagement.
DIGITAL STRATEGY FOR ORGANIZATIONS
Make your digital channels work together.
Whether your organization is building its digital presence or improving an established one, Revise and Rewrite Editorial LLC can help you clarify priorities, strengthen communications, and make more strategic use of your digital channels.