Be clear about who your target audience is and what frustrates them. Focus on why your audience needs you, and stick to one audience from start to finish. Don’t confuse your reader by covering everything under the sun about a particular topic. Focus on solving a major issue with a very specific audience. Targeting your audience this way will help your book stand out when surrounded by similar books.
Everything you come across in your daily life is potentially a great opportunity to market your book. Start a YouTube channel or podcast. Release snippets of your book through Twitter, Instagram and Facebook. Use current events and news stories to help people discover and rediscover your book.
No one wants to read a book riddled with errors. It’s distracting and it leaves readers with a bad impression of you. Hire an experienced, well-trained editor and be sure to schedule multiple rounds of editing. A well-edited manuscript sells better and positions you for success when you release your next book.